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Top rated business pricing books
Here are some top-rated business pricing books:
- "Price Is Right: Understand, Estimate, and Profit from Your Cost of Doing Business" by Dale Furtwengler: This book provides a comprehensive guide to pricing strategies and offers practical advice on how to estimate costs and set prices.
- "Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Creating Strategic Pricing Plans" by Tim J. Smith: This book offers a detailed approach to pricing strategy, including how to set price levels, manage price discounts, and create strategic pricing plans.
- "Confessions of the Pricing Man: How Price Affects Everything" by Hermann Simon: This book provides a unique perspective on pricing from a former pricing consultant, offering insights into how price affects consumer behavior and business performance.
- "Influence: The Psychology of Persuasion" by Robert Cialdini: While not exclusively a pricing book, "Influence" explores the psychology of pricing and how to use pricing as a persuasive tool.
- "Free: The Future of a Radical Price" by Chris Anderson: This book explores the concept of "free" pricing and how it can be used as a business strategy to drive growth and profitability.
- "The Pricing Handbook: A Comprehensive Guide to Pricing Strategies and Techniques" by Andreas Hinterhuber and Stephan Liozu: This comprehensive handbook covers a wide range of pricing topics, including pricing strategy, pricing techniques, and price management.
- "Price Setting: A Value-Based Approach" by Michael Raynor and Mumtaz Ahmed: This book offers a value-based approach to pricing, focusing on how to set prices that reflect the value created for customers.
- "The 1% Windfall: How Successful Companies Use Price to Profit and Grow" by Rafi Mohammed: This book explores how small price changes can have a significant impact on profitability and growth, and offers practical advice on how to implement price changes.
- "Pricing for Profit: How to Set Prices for Long-Term Success" by Michael V. Marn and Robert L. Rosiello: This book offers a practical guide to pricing, focusing on how to set prices that drive long-term success and profitability.
- "Monetizing Innovation: How Smart Companies Design the Product Around the Price" by Madhavan Ramanujam and Georg Tacke: This book explores how to design products and services around price, rather than trying to fit price into existing products and services.
These books offer a range of perspectives and approaches to pricing, from strategic and theoretical to practical and tactical.